Assistant Product Marketing Manager

Overview

We need an outstanding Assistant Product Marketing Manager to expand the product marketing activities for our world-class remote patient monitoring devices and software solutions. You’ll be responsible for collaborating with the Product Development and Platform Engineering teams to launch new products and present our solutions in ways that will strengthen our brand and boost sales. For this role, you need to be a creative, quantitative thinker focused on increasing revenue. You should be familiar with various product marketing techniques and understand the fundamental of successfully launching new products and services in a business-to-business model. Your goal will be to develop and implement the most profitable plans to position and promote our products internally and externally.

Duties and Responsibilities

• Become the product expert for our remote patient monitoring product
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products and find niches for new product opportunities Develop product marketing strategies and work with the marketing team to deliver them to the market
• Craft compelling product solution messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases, and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Manage all aspects of product packaging development and delivery
• Supporting the Product Development team in concept development and analysis – such as defining scope, documenting requirements, and business or technical processes – to create story cards that can be turned, by the developers, into code
• To design and plan different promotional materials and campaigns and be actively involved in the same
• To monitor the distribution, sales, and consumer reactions through a well-conducted market research
• To identify the present as well as the future opportunities that exist for the product line
• To review and analyze the reports based on the performance of the products in the market

Requirements and Qualifications

• Bachelor’s degree in marketing, product management, or a related field
• A minimum of 3 years of product marketing or product management experience
• Experience in managing remote patient monitoring or medical device product lines a plus
• Should be detail-oriented, organized, and methodical
• Ability to handle multiple projects and deliver the results on the given deadline
• Experience in market analysis
• Excellent communication skills

Why Join Our Amazing Team

• Competitive salary and benefits
• Helping customers improve remote care, supporting patients to succeed in achieving better health
• Being part of a fast-growing company where every team member is encouraged to help shape the future
• Huge learning and professional growth opportunity
• Up to 10% annual bonus, based on performance
• 401k
• Health insurance

Job Type

Full-time

Salary

50,000 – $60,000 per year

Location

Saddle Brook, NJ office